![]() ![]() ![]() Ugh, the word viralhas gone viral these days. Otherwise, splitting your business into parts creates too many moving pieces and none of the pieces will be very strong or powerful or memorable. The only way for a marketing strategy to work is to make sure your whole business is represented and benefitting from the strategy, that makes your business unstoppable and a force to be reckoned with. holistic viewĪ holistic view or holistic strategy in marketing means that your marketing plans and tactics are taking the whole business into account, not just one aspect of it. Specifically, it’s about the effects, one’s that can be seen right away and ones that can’t for quite a while, of an action upon another action or department or person or business. Impact, in marketing, is all about cause and effect. Though it depends on the industry, the phrase pay-to-play usually carries the connotation of shady, underhanded, or illegal dealing, particularly when it comes to politics and finance. This model has received much criticism and has been referred to as a “scene killer.” Though the capitalistic concept of pay-to-play is itself old, the phrase pay-to-play emerged in the 1920s, with one early use referring to a pay-to-play card game for a Catholic association.Ī prominent use of pay-to-play occurred in the music industry in the 1980s, when some venue owners in Los Angeles began charging new and fledgling artists a pay-to-play fee if the artists wished to use their facilities. Double down started evolving in the 2000–10s away from “taking risks” toward an “impassioned commitment to a cause.” So now, outside of gambling, double down is often used by politicians, business leaders, and media outlets to describe approaching some problem with more focus, energy, and resources, especially when that tactic is seen as ill-advised. Originating from the card game Blackjack, it first described a strategy wherein a player who is confident in their hand chooses to double their bid. To double downis to take a further risk in a situation or passionately re-commit one’s efforts to a cause or course of action. Get your notebooks out and your pens ready … here’s Marketing Jargon 101. We’ll give you the summary of these terms and some basic how-tos … but our friends at can give you the deep dive through their Business courses that are easy to follow and convenient to take (because they’re all online!). If you’re considering marketing as a career path or have recently started a venture of your own and you need some help, we have a list of marketing jargon that you probably need to know. ![]() Marketing is a big industry, but not many people know what a marketers’ day-to-day entails. ![]()
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